- Firstname/Profession
- Phil
- Copywriter / Creative Director
- 12 Plus years Experience
- Auckland, Hamilton, Wellington
-
20184
Represented: 22/09/06
The Bros VS The Bachelor
About Project
An award-winning guerilla media strategy, smartly executed and amplified by MediaCom NZ and bcg2, around a Shaggy-inspired line I wrote.
‘Game of Bros’ launched on Maori TV the same night as the heavily marketed ‘The Bachelor’. Twelve island warriors were up against one single white boy for the same viewing audience. Game on.
Warner Bros weren’t impressed by our work, but that only helped earn lots of free publicity, resulting in the channel’s most successful show launch ever.
GOLD / SILVER / SILVER Beacon Awards
GOLD Best Launch Campaign FOMA Awards
BRONZE Media Spikes Asia 2016
Shortlist Integrated Spikes Asia 2016
Industries
Entertainment
Specialties
Advertising, Copywriting, Media Strategy
Client
Maori TV
Credit
MediaCom NZ & bcg2
- One By One
- Transport
- Quality Thinking
- Home & Living
- Farm Source
- Agriculture
- Simply Samoa
- Tourism
- Safekids Aotearoa
- Community
- Smirnoff Mixer
- Alcohol
- The Bros VS The Bach...
- Entertainment
- Farm Source Rewards
- Agriculture
- Champix
- Pharmaceutical
- EasiYo
- Food & Beverage
- Home of Land Rover
- Advertising
- Safe Speeds
- Transport
1748