- Firstname/Profession
- Ben
- Marketing Strategist / Design Director
- 12 Plus years Experience
- Hastings, Napier, Auckland
-
7786
Represented: 31/08/17
The Good Taste Co.
About Project
Brand strategy, purpose and visualisation.
The consumer need for products with transparency and provenance was the driving force behind The Good Taste Company’s rebrand. For their new range, The Good Taste Company worked with chef Michael Van De Elzen to promote the joint belief that creating from scratch is the ultimate way to know what’s in our food. The new products are made from the freshest ingredients with great taste combinations. The ‘created from scratch’ philosophy was brought to life by heroing the quality product, exciting flavours and engaging consumers with personable design.
Industries
Food & Beverage
Specialties
Brand Identity, Brand Strategy, Strategy
Client
Kraft Heinz
